Drop 01
In use
In use
01
Oversized Tee
Heavyweight cotton. Boxy fit. Script across the back.
Drop 01 - 100 units - Perth
100 units.
Then it is gone.
The list gets in 24 hours early. That is the whole advantage, and it is the only one there is.
Drop 01 - 100 units only
No restock. No discounts. Ever.
Waitlist gets 24-hour early access
Drop 01 - 100 units - Perth
Pay the
price.
Discipline Pays.Earned. Not Given.No Restock.No Discounts.Pay the Price.Discipline Pays.Earned. Not Given.No Restock.No Discounts.Pay the Price.
The first drop
Seven pieces.
One standard.
No catalogue. No filler. Seven pieces built to be used hard. Hover to see it worn.
Drop 01
In use
In use
02
Heavy Hoodie — Script
350gsm fleece. Double-lined hood. Script chest.
Drop 01
In use
In use
03
Heavy Hoodie — Monogram
350gsm fleece. Double-lined hood. PU monogram chest.
Drop 01
In use
In use
04
Hooded Poncho
400gsm terry. One size. Built for the work before and after the work.
Drop 01
In use
In use
05
Performance Tee
Athletic fit. Four-way stretch. Built for load, not looks.
Drop 01
In use
In use
06
Training Shorts
Lightweight woven. Zip pockets. Script down the leg.
Drop 01
In use
In use
07
Gym Towel Set
Cotton terry. Two sizes. Sweat is the receipt.
The standard
No one is
coming.
PAY UP is for the ones who train without announcement. No audience. No excuse. No shortcut.
100 units
Capped. When it is gone, it is gone.
No discounts
The price is the price.
Heavyweight build
Fabric and construction first.
Early access
The list gets 24 hours.
Discipline over motivation
Earned.
Not given.
Everything worth having has a price. Pay it.
The standard we live by
The motto
- 01 Discipline over motivation.
- 02 Consistency over hype.
- 03 Action over excuses.
- 04 Show up.
- 05 Do the work.
- 06 Pay the price.
- 07 Win at life.
Pay up.
Drop 01 - coming soon